The Samsung Galaxy S III: The First Smartphone Designed Entirely By Lawyers

The Galaxy S III is... well... it's ugly. There's really no other way to put it. But why? Why is it ugly? I don't mean aesthetically, why is it ugly, I mean, "How did something like this ever make it out of Samsung's design studio?" I'll tell you how, it was never in the design studio. This phone design was born down the hall, in a room where the door sign reads "Samsung Legal."

It was designed by lawyers.

I can tell just from the press shots, this thing is a Samsung lawyer's dream. I'm sure you must be thinking,"Hmm, that's a weird assumption to make." but don't worry, an explanation is forthcoming. We're going to take a trip, way, way back to the prehistoric times of April 18, 2011: The day Apple claimed ownership of the rectangle.

Remember this? It's Apple's trade dress lawsuit against Samsung. For those that don't remember, or just weren't paying attention: "Trade Dress" is a legal thing, a form of intellectual property, basically a trademark for how a product looks, as opposed to a logo or word. Like a trademark offers protection to the use of a word or the look of a logo, trade dress offers protection on design. Trade dress lets Apple say to Samsung "Your product looks too much like our product; prepare to be sued into oblivion!"

Back in April 2011, Apple's trade dress infringement claims against Samsung went like this:

a rectangular product shape with all four corners uniformly rounded;

the front surface of the product dominated by a screen surface with black borders;

as to the iPhone and iPod touch products, substantial black borders above and below the screen having roughly equal width and narrower black borders on either side of the screen having roughly equal width;

as to the iPad product, substantial black borders on all sides being roughly equal in width;

a metallic surround framing the perimeter of the top surface;

a display of a grid of colorful square icons with uniformly rounded corners; and

a bottom row of square icons (the "Springboard") set off from the other icons and that do not change as the other pages of the user interface are viewed.

That is basically a list of things you aren't allowed to do. Now, individually, those traits aren't worthy of a lawsuit. It's the combination of those things that will send Apple Legal over to kick down your door. The combination of those attributes got the Galaxy S and SII in legal hot water, so for the S III, Samsung made this list their "Hey, don't do this" design guidelines. That's right, the entire phone design revolves around not pissing off Apple.

Why should Samsung care about what Apple thinks? Well for one, there's the aforementioned legal goon squad, and for two, Apple is one of Samsung's biggest customers. Not for phones - walking around Apple campus with a Galaxy phone sounds like a good way to get fired - Apple is one of Samsung's biggest customers for components. Samsung makes all sorts of phone and tablet components: CPUs, RAM, flash memory, displays, and more, and they want Apple to buy them - and they do. The iPhone 4, for example, owes about 25% of its component cost to Samsung. Apple sells a lot of phones, so that's a lot of cash in Samsung's pocket. The iPhone/Galaxy battle is a win/win for Samsung, and they would like to keep it that way.

Which brings us back to the The Phone Designed By Lawyers. Maybe you aren't a believer yet. Well, it's time for some evidence. Let's run down the list of trade dress grievances, shall we?